AMAG Poised for Growth with New Team Members and Solutions

AMAG is excited to hit the ground running in 2018 and welcomes two new members to the AMAG family.


Vice President, Products/Partner Programs, Jason Schimpf

AMAG welcomes Jason Schimpf as the new Vice President – Products / Partner Programs.  Jason will manage the product management and training teams, the Symmetry Preferred Partner Program, and drive product marketing throughout the organization. He comes to AMAG from Arecont Vision where he was the Director of Marketing Programs. Jason is passionate about communication and education, believing both must be done well for a company to be highly successful. He reports to AMAG President Kurt Takahashi, and you can reach Jason at



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Business Development Manager, Bruce Pontier

Bruce Pontier joined AMAG as a new addition to the Business Development team dedicated to the new incident and case management solution and supporting the Secure Solutions channel. Bruce resides in New Orleans and will focus on growing the business and developing new opportunities throughout North America. Previously, Bruce worked for Securadyne as a General Manager and Vice President.  He reports to Director of Business Development Kami Dukes. You can reach Bruce at



Several new solutions will be introduced in 2018 that will have a monumental impact on our customers. We invite you to go on a journey with us as we continue to expand our solutions to help you mitigate risk, meet compliance and save money. AMAG is the ONLY security manufacturer to offer a truly unified solution.

Watch for more announcements closer to ISC West.


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Reflecting on 2017

Jody_Headshot_2017_croppedBy VP of Global Sales and Business Development, Jody Ross

Another year is almost over and I cannot believe how fast time flies. I want to thank you for your loyalty, feedback and support. It’s been a big year! It started off naming Kurt Takahashi as our new president in January and continued with the development of new solutions and integrations.

At AMAG, we make it a point to listen to our customers and deliver products and solutions that meet your needs. As a result, AMAG has further evolved this year with the newly released Symmetry CONNECT identity and access management platform. This product, along with our Symmetry GUEST visitor management system has been a game changer for the company. We are proud of our access control and video management products, and feel they are the best in the industry, however, our CONNECT and GUEST offerings shift the focus to securing identities. As our tech savvy customers know, securing identities is critical to properly mitigating risk and meeting compliance requirements.

As the industry migrates to mobile, AMAG has developed Symmetry Blue, our new bluetooth reader that allows organizations to utilize smartphones to open doors. We expect to see the education market make the move towards mobile to adapt to millennials and the changing marketplace. As organizations upgrade their readers, we will see a wide adoption of this technology.  

Next year will be an even more exciting year. Watch for the release of several new products, including Symmetry Access Control V9 and the M4000 Controller. We will also be adding a brand new technology to our product line up in early 2018.

It’s been an exciting year, and we couldn’t have done it without the support of our fantastic and loyal customers. We truly appreciate each and every one of you, and hope to always work hard to earn your business every day.

Happy Holidays!


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Building People Builds Great Companies

Kurt Takahashi_photoBy AMAG Technology, President, Kurt Takahashi

Building a great company doesn’t happen overnight; it takes time, perseverance, commitment and great, hard working people. You can’t have a great company without great people.

So, how do you build people and a great company?

Cast a Vision

First, a clear vision must be created and communicated to build a great company. Where do you see the company in one year? Five years? 10 years? Set goals, write them down and ACT. Communicate the goals several times throughout the year to your employees and ask for input.  Clarify that each and every employee plays a role in the success of the vision…because they do.

When you hit a bump in the road, take a step back and reflect. What went wrong? Remove your ego, emotions and determine, what can we do better? How can we improve? Answer those questions, revise the goals and continue to move forward.  

Believe in the Vision

Belief in the vision is the key to success. However, everyone must make that decision for themselves. There will be plenty of peaks and valleys along the way, but if you have made the important decision to believe in the vision, you can ride the peaks and work through the valleys toward the common goal.

The simple truth is that it’s up to each person to decide to buy in. It is not the leader, president, department head, etcetera’s, responsibility to make an employee happy, it’s really up to the employee.

The brutal reality is that some may not believe in the vision, and that’s okay. If an employee doesn’t believe in what they are doing, they won’t be effective…or happy. As a leader, I want my employees to be excited about coming to work everyday. If they are not, it’s okay for them to move on. It’s not okay to stay on board, not buy in and be disruptive..    

Build People

You can have the best product in the world, but if you don’t have the right people in place, your company won’t be successful.

PeopleAtTableThe right person in the right role, doing the right work, can mean the difference between success and failure. Finding the right person takes time and patience. But when you find the right person, don’t hesitate.

Like a family, affection, acceptance, accountability and appreciation must all be present. It’s not easy with the the day-to-day grind, but as a leader, it’s critical you base yourself with these elements in mind. Your people will know you care.  

Everyone is different, so helping employees situationally helps them reach their potential.  Understanding that everyone doesn’t learn the same way or is inspired in the same manner helps ground your relationship. Take the time to get to know your employees and what motivates them.

Everyone needs to be held accountable. A workplace without expectation provides little value to anyone. Knowing what’s expected allows one to succeed. Everyone wants to know if they are doing a good job so feedback is important. Expectations and accountability helps measure an employee’s success and provides clear direction and goal setting.

Growing leaders within the organization has rewards and provides connectivity throughout the company. Great domain expertise is invaluable and promoting from within demonstrates an appreciation for looking wider across the organization. Employees see you are willing to promote and work harder when they know a promotion is possible  However, looking for talented people outside the organization can provide new ways of working and refreshing new perspectives.

Building a great company is not easy; building people is even harder. But when done correctly based on a common vision, the combination of people with different temperaments, talents and conviction coming together will bring incredible synergies. When these work in harmony, there is nothing that cannot be accomplished.

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New General Data Protection Regulations for Organizations with EU Operations

By AMAG Technology, Vice President of Products and Partner Programs, Dave Ella

davidellaOrganizations using AMAG’s Symmetry Security Systems throughout the European Union [EU] are preparing for the new General Data Protection Regulations (GDPR) which take effect from May 2018. GDPR will require organizations who control or process personal data from EU residents to obtain consent from employees, visitors and contractors for data stored in physical access control systems. Organizations will need to define why the data is needed and when it will be removed. The new regulations reflect the cloud hosted nature of many current information systems, but also have implications for on premise installations which are typical of security systems. Fines for non-compliance are steep – up to 4% of annual global revenue – so these are regulations which organizations must take seriously.

Multi-national organizations with a single access control system spanning North America and Europe will potentially be affected by the new regulations, as a database held on premise by an organization in North America will be subject to the new regulations in the same way. If a third party organization such as a security integrator is either hosting the server or managing it on a day to day basis, there are potential implications for that third party, even if they are not situated in the EU.

Access control systems are capable of holding extensive levels of personal data and as with previous regulation, organizations need to ensure that the data held is relevant and justifiable. It is easy for an organization to import data from an HR system which is not directly necessary to the specific security application. Retention periods, particularly for former employees, contractors and visitor’s personal data, also need to be considered.

GDPR-800x300An important new aspect of the GDPR regulation includes data from which a person’s location can be calculated. While this is presumably targeted at web applications which track cell phone location, physical access control systems do hold data related to who has gone where and when, so the responsible parties within an organization need to take this into account. As with any new regulation, it is unclear how this will be interpreted in a real-world scenario.

GDPR broadens the definition of ‘personal data’ to mean anything that could identity a person. For example, an email address, home address, job title or type of car one drives. Other identifiers could include gender, political views, biometric information and personal interests.

There is a strong link between GDPR and cyber security since security of the data being held is understandably seen of great importance under the regulations. It is important that AMAG customers have hardened their system using IT best practices and considered using the encryption mechanisms within the Symmetry system.

With web based applications in mind, the regulations now insist that people explicitly agree for their personal data to be held by a system – typically by proactively ticking a box in a sign-up screen which must be empty by default. How that will be interpreted for the systems of organizations which require to hold personal data such as HR and payroll systems – and security systems – is not yet totally clear, and statements in employee terms and conditions of employment may still be sufficient. Visitor Management systems need to be considered too, as some personal data of visitors either in a Symmetry database or as video will also normally be held.

Video Management Systems, and the retention periods for storage of video data fall under the GDPR regulations as well. As with all personal data recorded by business systems, as long as there is a genuine need for the data to be held for a given length of time, and the systems have been considered and recorded by the organization’s data protection officer in line with the new regulations, there should be no major implication for the Symmetry user in terms of the continuation of their physical security arrangements.

AMAG certified resellers with customer sites in Europe, and security managers in Europe should familiarize themselves with the new regulations and co-ordinate with each organization’s data protection team to ensure that their activities are fully compliant.

To learn more visit:

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Transforming the Management of Identities

By AMAG Technology, President, Kurt Takahashi

Kurt Takahashi_photoAt first glance, access control systems may appear straightforward: built simply to lock and unlock a door. But delve deeper, and the administration of granting approval becomes extremely labor-intensive, and timely, in nature.

Email traffic between security teams and site managers or business owners becomes overwhelming, as requests for approvals must be granted and access taken away manually, and precious time is wasted generating reports.

While this in itself is problematic, it also leads to a rise in third-party compliance regulations. In the US, these can include everything from the Health Insurance Portability and Accountability Act for the healthcare sector to the North American Electric Reliability Corporation’s Critical Infrastructure Protection standards for utilities.

So, how do you efficiently manage the way that physical identities are requesting approval, and ensure that it is carried out correctly?

A self-contained solution

For many years there hasn’t been a solution to automate this process; one of the biggest problems with identity and access management – aside from technological developments – being the lack of knowledge around the benefits that it brings.

CONNECTLaptop.Coffee.9.17In response to this, AMAG Technology has developed Symmetry CONNECT, a policy-based identity management platform that addresses three fundamental areas – cost, compliance and risk – while streamlining and automating timely manual administration processes.

The platform is a simple-to-use self-service portal, where the user can log in and the system automatically identifies them, their role, location and the training and certifications that they possess – all the data contained within a company’s HR system.

Once the user has requested access to a particular site through the portal – a data center, for example – it sends a notification to the area owner, who can automatically see whether the user meets the criteria, and approve or deny the request.

There’s no intervention by anybody, with the system controlling both the policy and the actions. Because the entire transaction is self-contained, it can be reported on and audited against immediately, without the need for manual verification.

Equally, when onboarding new employees, the same methodology is in place. The system will use HR data to automatically grant access to a new employee, when needed, on one or multiple sites across the globe – and terminate access when the employee comes to leave the company.

Depending on the customer, requirements can be specified even further. As well as interfacing with our access control system, Symmetry, and a company’s own HR database, we can also draw upon other information. For example, CONNECT could acknowledge a company’s policy for international travelers, who may be required to sign a non-disclosure agreement before entering a building. Equally, the system could take background check information into account to manage access to a children’s hospital.

Reaping the rewards

With technology and innovation at its heart, CONNECT provides a completely unique solution to the market, and a lot of research and thought went into developing the system. We looked specifically at compliance requirements, because a lot of these have specific needs that are derived out of the access control system, which controls a site’s restricted areas.

Designed for any business working within a regulated market or that poses a high risk potential by allowing access to the wrong person – be it a bank granting incorrect access to a cash vault, or a utility company to a substation – the system has the potential to significantly improve a company’s bottom line.

CONNECT_laptop.9.17Alongside the compliance benefits, with the platform controlling the process and providing automatic vetting and reports, reducing the amount of manual reporting – across enterprises where thousands of people are often involved in approval processes – results in substantial cost savings. From a risk perspective, because it’s a policy-based system, the actions are controlled by the user from beginning to end. They can ensure that the right people have the right approvals every time, lowering the risk.

This three-pronged, automated approach is proving very successful with businesses worldwide. In fact, one customer has recently expanded its use from North America to Europe, the Middle East, Africa and Asia Pacific. We automate over a million audits a year for the business, which used to be performed manually, so the people, time and money savings are monumental.

Improved data consumption

While the platform works exclusively with the Symmetry Access Control system, CONNECT operates as an open application, which means it can integrate into most third-party databases to help consume any and all information that’s pertinent about a particular physical identity.

In the future, technological integration and automation will be paramount in the identity management and access control business. While continuing to enhance compliance, the immense amount of data collected about our people, where they’re going and how they’re going will feed into our vision of a risk-based, data-centric future.

This primary source of information feeds into a larger platform that will allow us to extract and present more intelligent data – not just around identities, but also activity and risk. This plays a pivotal part in forming a bigger picture moving forwards, a picture that will help us to better understand data, people and behavior, and their significance when it comes to security.

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New Faces, Promotions and Familiar Faces Return at AMAG

LarryButschLarry Butsch

AMAG welcomes Larry Butsch as the Regional Sales Manager for the newly combined Great Lakes and Central North Regions. Larry is based in Ohio, and will drive sales, generate new business opportunities and provide sales support to new and existing security integrators, end users and consultants.

Larry joins AMAG from HID Global – Quantum Secure. An industry veteran, Larry has worked in all areas of the business, but the majority of his career has been in the security manufacturer sales side of the business. He is looking forward to meeting each and every one of you. Please feel free to contact him at or 513-708-1877.

SaraGriffithsCroppedSara Griffiths

We are excited to announce that Sara Griffiths has been promoted to Regional Sales Specialist for the Southwest. In this newly created position, Sara will be assisting Regional Sales Manager, Chris Randall with supporting new and existing customers in this growing region. She is looking forward to getting to know her customers and will be reaching out over the next three months. You can reach her at or 310-518-2380 ext. 248.

DanEldredgeDan Eldredge

Dan Eldredge joins AMAG as Business Development Manager, Central. He will be responsible for developing relationships with consultants and engineers to develop new opportunities and grow the business. Previously, Dan worked at Convergint Technologies for eight years where he held several National Accounts and Sales roles. He is based out of Texas and reports to Director of Business Development, Kami Dukes. You can reach him at or (346) 305-0510.

Joe McCallumJoe McCallum

After spending a short time as an in-house applications engineer with an end user, we are happy to announce that Joe is back in the field. Joe is ready to serve our customers and provide pre-sales and post-sales applications engineering support. You can reach Joe at or 310-218-2076.

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Meet the USA AMAG Inside Sales Team

AMAG’s inside sales department works closely with our customers and the AMAG sales team to answer questions, help with project quotes and renew site support agreements. In an effort to put a face with a name, we’d like to introduce you to our growing inside sales team!

Greg Diamond, Manager of Sales Operations

Gred_Diamond_Edite_1 (1)Greg started at AMAG back in November 2010 as a Senior Analyst for sales, finance and operations. He was promoted to Manager of Sales Operations in August 2015 where he’s grown the inside sales team from one to four, with more growth expected. With his analytical background, he’s always been excited about looking at data in interesting ways to help influence the company’s larger decisions. More recently as a manager, he gets the most satisfaction from watching the people on his team grow as employees and get promoted throughout the company. Greg enjoys running on the beach, playing basketball, rooting for his Lakers and spending time with family and friends.   

Maisha Pace, Inside Sales – SSA’s

MaisaPace1Maisha has a unique role within the inside sales team.  As the SSA inside sales specialist for nearly seven years, she sells Site Support Agreements to our customers. SSA’s let our customers upgrade their Symmetry software to the latest version as well as provide access to technical support to resolve any technical problems. She enjoys being part of a team that keeps businesses secure and helps customers immediately resolve their critical issues. The challenge of working for a growing company with cutting edge technology can produce a lot of excitement some days. Never a dull moment!  When not working, Maisha likes to travel and attend sporting events and concerts.

Celina Louissaint, Inside Sales Specialist

CelinaLouissaintAs an inside sales specialist, Celina answers customer questions and helps with quotes from our resellers. She also works with our customers to renew their Site Support Agreements, and performs various administrative functions. Prior to starting AMAG in June, she was an Account Manager for Coca Cola and an Assistant Manager at Enterprise Rent-A-Car. In her new inside sales role, she likes that she is constantly learning new things everyday, whether it’s about the products, customers or AMAG. She graduated from California State – University of Long Beach, and likes to travel, read and relax at the beach.  

Jane Green, Inside Sales Specialist

JaneGreenJane started at AMAG in August 2017 as an inside sales specialist where she helps renew Site Support Agreements, answer customer questions and provide quotes for our resellers. She graduated from UCLA in June with a BA in Sociology, and interned at a health and fitness company. As a newer employee, she loves working for a company that keeps people safe and is challenged every day with learning her new job. In her free time, she likes to workout, eat yummy food, read, and spend time with her family. She loves to cheer on the Bruins!

Trevor Solt, Inside Sales Specialist

TrevorSoltTrevor has worked as an Inside Sales Specialist at AMAG for over two years. Previously, he was employed at a security integrator where that knowledge has served him well helping AMAG customers. Trevor enjoys working with customers, and particularly likes meeting with customers, vendors and partners in person to learn more about their challenges and needs. When not working, he enjoys hanging out with his family.

If you have any questions about AMAG’s products and solutions, please contact AMAG’s USA inside sales team at 510-318-2380 or

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Cambridge Health Alliance Upgrades Outdated Access & Video With AMAG Solutions

Spectrum.CHAimageWith three hospitals, 15 clinics and 45 buildings, Cambridge Health Alliance was growing and needed to expand its existing legacy Casi Rusco security system which it had maxed out.  Rather than completely rip out their legacy system, they upgraded to AMAG Technology’s Symmetry SR System and Symmetry CompleteView Video Management system.  The SR system allowed CHA to use their existing wiring infrastructure, enclosures, card readers and cards saving thousands of dollars. With 4,000 employees to transition over, the upgrade needed to be seamless.


  • Maxed out old system’s licenses
  • 300 existing cameras used older analog technology
  • Difficult to get service for failing security system
  • Expensive to rip and replace, needed more affordable solution – 4,000 employees, three hospitals, 15 clinics and 45 buildings.


  • Symmetry SR Solution allowed CHA to use existing wiring infrastructure, card readers and cards, saving thousands of dollars.
  • Plug and play controller boards provided a fast and smooth upgrade process.
  • Upgraded to Symmetry CompleteView Video Management System and converted over 120 cameras to IP in initial phase.
  • Easy to add more card readers and cameras as system expands.


  • Eliminated the expansion restriction, allowing for easy, cost-effective scalability.
  • Seamless transition to new Symmetry SR system.
  • Service calls greatly reduced as new controllers, software and video system were integrated.
  • Symmetry Threat Level Manager provides ability to lock down areas in emergency situations.

MaldenCareCenterThe Symmetry SR System and Symmetry CompleteView Video Management System allowed CHA to deploy access control in areas where they could not otherwise due to their maxed out Casi Rusco system and provided expansive features to secure their patients, visitors and staff in today’s world.  The robust reporting provides usable data to make better performance decisions.  The user friendly software made training the security staff easy.  AMAG’s Professional Services Team assisted with the database conversion, as over 4,000 card holder records with photos migrated over to Symmetry, saving hundreds of hours of database conversion work.

“We live in a changing world with elevated threat levels. We will have the ability to lock down areas in emergency situations. We have a threat level manager that is a work in progress and are confident in our Symmetry Security Management System,” said William Chase, chief of public safety, Cambridge Health Alliance.

CHA selected Spectrum Integrated Technologies as their integration partner.

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AMAG Tewkesbury Teamleader Runs for a Cancer Cure


AMAG Purchasing Manager, Paul Butler, Sue Mason and COO Howard Johnson

Sue Mason, an inbound team leader at AMAG Technology in Tewkesbury, UK, has lost friends and family to cancer, including her mom. So when she saw an opportunity to raise funds to support research to find a cure, she started training for the Tewkesbury Half Marathon in support of Cancer Research UK.

Sue also started reaching out to family, friends and co-workers to sponsor her in the May 2017 event that attracted about 800 runners. She raised £733 ($948) in support of Cancer Research UK, and the G4S Match it! Program added an additional $500 (£387).

The G4S Match it! program supports employee community service efforts and the company’s Corporate Social Responsibility commitment. The program focuses corporate charitable giving on local community projects and good causes that are clearly supported by G4S employees. Match-it! program encourages AMAG and G4S employees to become involved in their local community by matching the money they raise for a charity, up to $500.

Building a Smart Security Program

Northwestern Mutual Combines Modern Access Control Technology with Top-Notch Security Officers for a more Efficient Security Program

6881844766115060615-account_id=6Fortune 500 company Northwestern Mutual not only changed the Milwaukee skyline when it built a new high-rise and three-floor Learning Center, it also improved the way it delivers security at both its downtown Milwaukee, WI campus and suburban Franklin, WI campus.

The downtown campus consists of an area of 2.5 million square feet with five buildings, including the new high-rise, Learning Center and commons space, that bolsters a workforce of over 3,000. The Franklin (Milwaukee suburb) campus has an area of 1.1 million square feet and two buildings that hold a workforce of 2,100.

Faced with the challenge of disparate systems for access control, alarm, video, intercom and visitor management, Northwestern Mutual used the building project to upgrade their security program. The goal was to work smarter by automating manual processes and streamlining security using one system. With several hundred sales reps visiting at once for week long continuing education classes, managing those visitors was a challenge.

NWHighRise.hiresTogether, AMAG Technology and G4S Secure Solutions (USA) secured the company’s downtown Milwaukee campus and Franklin campus using the Symmetry Access Control – Enterprise System and Symmetry GUEST visitor management system, along with security personnel. Visitors check in quickly, improving lobby traffic flow, and the system provides an audit trail of who is in the building. The security team now works in a more streamlined fashion to deliver exceptional security.


  • Disparate security systems
  • Manage up to several hundred guests at a time without audit trail
  • Control costs of securing new building
  • Quality of security officer failed to meet expectations


  • Symmetry – Enterprise Access Control system combines alarm management and all security data into one system
  • Symmetry GUEST visitor management system and G4S Secure Solutions Security Officers at all entrances ensures professional operations
  • Symmetry – Enterprise Access Control and Symmetry GUEST easily expands to secure new high rise
  • G4S Secure Solutions (USA) Security Officer training and experience level corresponded to assigned post

Result of Solution:

  • Symmetry – Enterprise Access Control interoperability secures both campuses, saving time and money
  • Symmetry GUEST visitor activity data allows Northwestern Mutual to adjust staff as demand dictates
  • Symmetry – Enterprise Access Control and Symmetry GUEST allowed Northwestern Mutual to leverage technology to reduce risk, streamline its activities and not add headcount when the new tower opened
  • Security Officer qualifications correspond to unique needs of Northwestern Mutual

7536067328187643826-account_id=6 (1)By choosing AMAG Technology’s Symmetry GUEST Visitor Management System and G4S Secure Solutions’ Security Officers, Northwestern Mutual was able to benefit from the synergies of working with one company for all its security needs. Symmetry GUEST allowed security officers to work smarter, not harder, and as result, no additional security headcount was needed for the new high rise. AMAG Technology and G4S Secure Solutions (USA) treated Northwestern Mutual as a true partner, working through challenges and creating solutions that improved security, streamlined processes and saved the company time and money.